The Glossary of Search 2026
Understand the technologies and strategies redefining visibility in the age of generative AI.
Generative Search Optimization
The art of shaping the answers AI generates about your brand.
What is GSO?
Generative Search Optimization is the set of techniques aimed at optimizing a brand's presence in answers generated by language models (GPT, Gemini, Claude).
Unlike classic SEO which optimizes for ranking, GSO optimizes to be cited as a source in synthesized answers.
Retrieval-Augmented Generation
Architecture allowing AI to cite precise sources rather than hallucinating.
What is RAG?
Retrieval-Augmented Generation is an architecture allowing AIs to retrieve factual information from an external knowledge base before generating an answer.
This approach reduces hallucinations and allows for precise and verifiable citations.
Business-to-Agent Strategy
Strategy to make enterprise services consumable by AI agents.
What is B2A?
Business-to-Agent (B2A) refers to strategies allowing a company to make its services directly consumable by autonomous AI agents.
This includes structured APIs, capability manifests, and integration with voice assistants and autonomous agents.
🚧 Articles in preparation
- Why your 2024 SEO is your worst enemy in 2026
- Semantic Debt: how to clean it
- JSON-LD 3.0: the new authority standard
- Agent Economy: preparing your business for 2027