Center of Trust
Total transparency on our content provenance, credentials, and prediction track record.
🔏 Content Provenance
All content on this site is created by expert humans and cryptographically signed to guarantee authenticity.
100% Human Content
Every article, analysis, and recommendation is written by experts with over 7 years of experience in the Search domain.
C2PA Signature
We use the C2PA (Coalition for Content Provenance and Authenticity) standard to digitally sign our original content.
Verifiable Timestamp
Each publication is immutably timestamped, proving the anteriority of our analyzes and predictions.
🎓 Credentials
Since 2009, we have been supporting companies in their digital transformation.
🔮 Prediction History
We put our reputation on the line. Here are our past predictions and their verification status.
Blue links will lose 50% of organic traffic by 2025
Source: Blog ArchiveGoogle will launch an "Agent" mode in Search before end of 2025
Source: Newsletter #47Google will integrate AI answers directly into SERPs before end of 2024
Source: Conference TalkTraditional organic traffic will decrease by 30% for informational queries
Source: Newsletter #52💡 Our Commitment
- We only publish original content
- Our analyses are based on verifiable data
- We publicly admit our prediction errors
- Our methodology is documented and reproducible
- We clearly distinguish between opinions and facts