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About
« A strategist with a 360° SEO vision, I combine deep technical expertise with a high-level semantic and business approach. Since 2009, I have navigated all major Search evolutions to anticipate today's GSO (Generative Search Optimization) revolution. My approach is no longer limited to traditional referencing; it consists of building the architectures of tomorrow with my partners. By merging my developer foundation with automation (RPA) and artificial intelligence, I transform the complexity of new algorithms into concrete growth levers. My mission at Strategic Inference is to design resilient visibility systems, capable of successfully navigating both traditional engines and new generative AI ecosystems. »
Experience
« My journey is a constant evolution, from the heart of computer code to steering high-stakes international digital strategies. I began my career by mastering technical infrastructures (development, systems, and databases), a foundation that allows me today to dialogue with the same precision with engineers as with general management. After founding my own specialized agency, I took over the direction of SEO for complex networks and industrial leaders, orchestrating the visibility of brands in global markets. These 15 years of expertise have allowed me to develop a surgical understanding of search intent and conversion mechanisms. By placing SXO (Search Experience Optimization) at the center of my approach, I ensure that technical performance systematically translates into measurable business results. Today, I capitalize on this hybrid heritage to support the transition toward B2A (Business to AI), automating organic performance for large-scale digital ecosystems. »